"Every studio has seen the same data that Disney has seen. Speaking further, the CEO talked, in broader terms, about Disney's experimenting with its release strategies. While Black Widow made $60 million through Disney+ over its first weekend of release, it's difficult to say if that revenue will make up for what was lost at the box office. Indeed, F9's total currently sits at $623 million. Black Widow was a great movie, so when I think about it, there was no doubt a lot of money was left on the table." "It's hard to quantify it, but some statistics I find interesting is that F9, which is the more traditional distribution model, will gross about $700 million worldwide at the end of its run, and Black Widow will gross half of that. To illustrate how much money Disney may have left on the table, Gelfond used F9, the latest Fast & Furious movie, as a basis for comparison. To date, Black Widow, which serves as Scarlett Johansson's first (and likely only) solo MCU movie, has earned just $319 million at the box office to date. "There's really no question in my mind that the combination of PVOD and a lot of piracy, people haven't really talked about it that much, clearly, there's a lot of piracy that accounted for the cannibalization, and it significantly affected the box office at the end of the day." Not just because it was available on Disney+, but because that opened the door for mass piracy. But Disney's decision to make it available on Disney+ Premier Access, which lets subscribers pay an additional $30 to watch it at home, in addition to theaters, hurt its box office potential.
Marvel black widow box office movie#
This was the first Marvel movie to arrive in more than two years.
Theater operators have been waiting on blockbusters to bring moviegoers back out in droves. While it did boast a pandemic-record $80 million opening weekend, the movie has since plummeted and has earned far less than the vast majority of other Marvel Cinematic Universe movies Now, IMAX CEO Rich Gelfond has commented on the matter, squarely blaming the studio's release strategy, which involved a streaming release on Disney+ as well.ĭuring a recent earnings call, Rich Gelfond spoke about Black Widow. It's hard to imagine that more people rushed out to see Carol Danvers than Peter Parker, but the box office can often be a fickle business.It is no secret at this point that Marvel's Black Widow has not performed quite as well as expected at the box office. Overall, these are spectacular returns for first-time live-action characters, especially Iron Man, Guardians of the Galaxy, Black Panther, and Captain Marvel. Guardians of the Galaxy - $94.3 million.Captain America: The First Avenger - $65 million.Here's how the first 10 solo/origin films performed at the domestic box office opening weekend: Up until now, the MCU has only had one female-led film, Captain Marvel. The 2019 origin movie starring Brie Larson made over $1.1 billion at the worldwide box office, an incredible performance for a film that's divisive amongst fans.īlack Widow will be the beginning of the MCU's 11th solo franchise.
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